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Consumer habits are changing, and more people are performing extensive research before buying a product or service – all the more reason to have a search engine optimization (SEO) strategy, particularly a local SEO for home care businesses. In fact, studies show that, even before the new normal, 81% of shoppers research a product or […]

With more businesses learning about the advantages of an online presence, a digital marketing strategy is becoming an essential part of any business’ marketing plan. That’s why, for home care service providers like yours, effective home care marketing strategies are essential to put you in the spotlight for relevant users. But with all businesses becoming

Wondering how to get more home care clients? Here’s what you need to know. The U.S. Census Bureau estimates that 20.60% of the U.S. population will be over the age of 65 by 2030. So, what does this mean? It means that in less than a decade, a fifth of every American is going to

You have 15 seconds to tell users who’ve just arrived on your homepage why your business matters. Although the average time can vary depending on which digital marketing expert you ask, they all agree on one thing: if you can’t convince users to give you the time of day within the first couple of seconds

Want to learn basic SEO tips for home care providers? As a home care or nursing home provider, you understand the importance of providing quality care for your patients. But did you know that you can also use SEO to help promote your business? SEO, or search engine optimization, is a process of improving the

Nursing home facilities provide a much-needed service for people who are unable to care for themselves. Many of these people are elderly and have chronic health conditions that require around-the-clock care. Others are younger people with disabilities or injuries that prevent them from caring for themselves. Nursing homes provide a safe and comfortable place for

Medicine is a noble calling; it’s also a business, and without an adequate marketing strategy – independent healthcare practices are sabotaging their future.  With research data indicating that about 44% of Generation X and 43% of Millennials are planning to change healthcare providers in the next few years, most independent practitioners are rushing to harness

In the modern era, patients have many healthcare options to choose from. Moreover, everything they want to know is given online, so they don’t feel the need to visit the hospital, physician, or other medical professionals. Roughly, one in 20 Google searches is related to healthcare. A study concluded that, in 2021, the number of

In 2020 alone, the US healthcare-related industry experienced massive growth in their annual digital advertising spend up 14% from the previous year. This, frankly unexpected increase, made it one of the fastest-growing industries in the online market. Although healthcare is still a small percentage of all US online advertising compared to other sectors, medical industries

Healthcare marketing is a downright necessity in the ever-evolving health industry. It is an effective tool for health providers to promote their services before the desired audience – and on the market. The thing that distinguishes the health businesses from others alike boils down to patient privacy in healthcare marketing. After all, marketing or not,