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A 20-percentage-point increase in state spending on home- and community-based services corresponds to a 2.

Senior living operators should educate families about proactive community transitions rather than crisis-driven placements, according to a commentary published July 11 by Lindsey Lavery, chief sales and marketing officer for Franciscan Ministries, which operates Franciscan Village in Lemont, Illinoi

Digital Wolf, a Fort Wayne, Indiana-based marketing agency, released a case study July 7 showing that headlines naming specific care levels outperform generic senior living messaging by three to four times in paid search campaigns, according to findings drawn from seven years managing marketing for

Immigration enforcement actions targeting legally authorized foreign-born workers have compounded staffing deficits at U.S. nursing homes, according to industry operators and workforce policy analysts tracking the impact across multiple states. The enforcement wave affects workers from Cuba, Haiti,

Replacing “competitive,” “aggressive targets,” and “strong leadership” with “collaborative,” “patient impact,” and “team development” in clinical coordinator job descriptions produced a measurable increase in female candidate applications at one healthcare network, according to a case study in Avua’

The average care seeker interacts with 7 to 13 pieces of content before converting into a qualified lead.