Our Blog

Home Care Marketing Consultancy Identifies Four-Channel Workforce Strategy as Agencies Face Recruitment Shortfall
Senior Care Marketing Max published a workforce and marketing trends bulletin on August 14 identifying the Society of Certified Senior Advisors’ 3,000-member professional network—21 percent of whom work in home care, hospice, or home health—as an untapped referral channel for agencies struggling wit

Chelsea Nursing Home Extends ALS Patient Lifespans to 10+ Years Using Eye-Tracking Technology and Doubled Staffing Levels
The Leonard Florence Center for Living in Chelsea, Massachusetts houses 50 residents with amyotrophic lateral sclerosis and extends their average survival to 10 or more years—double to quintuple the typical 2-5 year life expectancy—by deploying eye-movement door controls, brain-wave activated elevat

Marketing Agency Publishes Six-Tactic Framework for Home Care Local Search Visibility
A Fredericksburg-based digital marketing agency published a comprehensive framework on August 12 outlining six tactics home care agencies can use to improve local search rankings and generate family inquiries, according to Boost Marketing Agency LLC founder Thelma Asiedu writing in the Fredericksbur

Senior Care Marketing Consultancy Publishes Six-Strategy Framework for Home Health Patient Inquiries
Senior Care Marketing Max, a digital marketing consultancy, published a six-tactic framework on August 10 designed to help home health care agencies generate more patient inquiries through online visibility and trust-building strategies, according to the firm’s announcement.

Sen. Susan Collins Introduces Bill to Reset Home Health Payment Rates, Expand CMS Fraud Enforcement
Sen.

Kansas Nursing Home Chef Drops Resident Food Dissatisfaction from 75% to Near Zero by Collecting Family Recipes
A nursing home chef in McPherson, Kansas eliminated nearly all resident food complaints by asking residents to share their family recipes and rebuilding the facility’s menu around those dishes, according to a viral podcast interview published August 6.