A family that postponed purchasing long-term care insurance when their father was 58 and healthy found every carrier declined coverage after the man suffered a stroke at age 76, according to a case study published September 13, 2026, by 24/7 Wall St.
Nursing home providers ranked recruiting and retaining clinical staff as their greatest operational challenge, with 36.8% naming workforce pressures as the top issue facing facilities today, according to a survey conducted by Skilled Nursing News in late August 2026 ahead of the RETHINK conference.
Senior living operators are creating new staff roles and programming to reach solo-agers, a cohort of 24 million Americans aged 50 and older living without traditional family support networks, according to 2023 AARP data cited by Senior Housing News.
The U.S. Bureau of Labor Statistics projects home health and personal care aide employment will add 847,300 jobs between 2025 and 2035, more new positions than any other occupation in the United States, according to federal employment projections released September 2, 2026. The 18.
Three multi-site senior living operators have replaced stock photography with resident images across marketing materials over the past 18 months, according to Senior Housing News, as providers respond to increased AI-generated content by emphasizing authentic experiences.
Senior Care Marketing Max published a digital strategy framework for home health care agencies on August 31, 2026, identifying six priority areas as families increasingly research providers online before initiating contact, according to the guide.
Endurance Home Care CEO Andrew Schwartz published an opinion piece in NJ.com on August 30, 2026, stating that large areas of New Jersey outside major urban centers have limited or no reliable access to in-home care as the state faces a severe caregiver shortage, according to the publication.
Healthcare communications platform Emitrr published a comprehensive Healthgrades profile management guide on August 30, 2026, citing research that 63 percent of patients consult online reviews before selecting a physician, according to the company’s blog post.
Cumberland Village, a single-site senior living operator in South Carolina, launched Cumberland Village at Home in August 2026 to deliver personal care and concierge services to older adults living independently outside the company’s 167-unit campus, according to Senior Housing News.
Federal Medicaid law requires states to recover long-term care costs from the estates of deceased recipients aged 55 or older, but an enhanced life estate deed—recognized in Florida, Michigan, Texas, Vermont, and West Virginia—transfers a home to heirs at death outside probate, placing it beyond the