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Guide on How to Open a Nursing Home Facility

Nursing home facilities provide a much-needed service for people who are unable to care for themselves. Many of these people are elderly and have chronic health conditions that require around-the-clock care. Others are younger people with disabilities or injuries that prevent them from caring for themselves. Nursing homes provide a safe and comfortable place for …

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7 Healthcare Marketing Mistakes You Might Be Making and How to Avoid Them

Medicine is a noble calling; it’s also a business, and without an adequate marketing strategy – independent healthcare practices are sabotaging their future.  With research data indicating that about 44% of Generation X and 43% of Millennials are planning to change healthcare providers in the next few years, most independent practitioners are rushing to harness …

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Healthcare Marketing Strategy: Top 15 Methods Every Medical Professional Should Know

In the modern era, patients have many healthcare options to choose from. Moreover, everything they want to know is given online, so they don’t feel the need to visit the hospital, physician, or other medical professionals. Roughly, one in 20 Google searches is related to healthcare. A study concluded that, in 2021, the number of …

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The Target Marketing Guide for Home Care Facilities: Reaching Your Audience Online

In 2020 alone, the US healthcare-related industry experienced massive growth in their annual digital advertising spend up 14% from the previous year. This, frankly unexpected increase, made it one of the fastest-growing industries in the online market. Although healthcare is still a small percentage of all US online advertising compared to other sectors, medical industries …

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Patient Privacy and Healthcare Marketing: How to Safely Personalize Your Business

Healthcare marketing is a downright necessity in the ever-evolving health industry. It is an effective tool for health providers to promote their services before the desired audience – and on the market. The thing that distinguishes the health businesses from others alike boils down to patient privacy in healthcare marketing. After all, marketing or not, …

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Healthcare Branding: How to Make the Most of Your Strongest Marketing Asset

Patients have long searched for more seamless and unique medical facilities whose actions speak louder than words. To ensure that you become the medical facility every patient needs, you need more than just good services and a flashy name – you need healthcare branding. The majority of patients recall a brand after five to seven …

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Effective Ways of How to Find Home Healthcare Clients

Your primary goal as a member of a home health agency is to provide patients with the best kind of care possible. This includes providing individuals with the following types of assistance, depending on their specific needs: Doctor care Nursing care Physical therapy Occupational therapy Speech therapy Housekeeping Companionship Although it might seem easy for …

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