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Medicine is a noble calling; it’s also a business, and without an adequate marketing strategy – independent healthcare practices are sabotaging their future.  With research data indicating that about 44% of Generation X and 43% of Millennials are planning to change healthcare providers in the next few years, most independent practitioners are rushing to harness …

7 Healthcare Marketing Mistakes You Might Be Making and How to Avoid Them Read More »

In the modern era, patients have many healthcare options to choose from. Moreover, everything they want to know is given online, so they don’t feel the need to visit the hospital, physician, or other medical professionals. Roughly, one in 20 Google searches is related to healthcare. A study concluded that, in 2021, the number of …

Healthcare Marketing Strategy: Top 15 Methods Every Medical Professional Should Know Read More »

In 2020 alone, the US healthcare-related industry experienced massive growth in their annual digital advertising spend up 14% from the previous year. This, frankly unexpected increase, made it one of the fastest-growing industries in the online market. Although healthcare is still a small percentage of all US online advertising compared to other sectors, medical industries …

The Target Marketing Guide for Home Care Facilities: Reaching Your Audience Online Read More »

Healthcare marketing is a downright necessity in the ever-evolving health industry. It is an effective tool for health providers to promote their services before the desired audience – and on the market. The thing that distinguishes the health businesses from others alike boils down to patient privacy in healthcare marketing. After all, marketing or not, …

Patient Privacy and Healthcare Marketing: How to Safely Personalize Your Business Read More »

Patients have long searched for more seamless and unique medical facilities whose actions speak louder than words. To ensure that you become the medical facility every patient needs, you need more than just good services and a flashy name – you need healthcare branding. The majority of patients recall a brand after five to seven …

Healthcare Branding: How to Make the Most of Your Strongest Marketing Asset Read More »

Your primary goal as a member of a home health agency is to provide patients with the best kind of care possible. This includes providing individuals with the following types of assistance, depending on their specific needs: Doctor care Nursing care Physical therapy Occupational therapy Speech therapy Housekeeping Companionship Although it might seem easy for …

Effective Ways of How to Find Home Healthcare Clients Read More »

Marketing a nursing home can become tricky because you are not directly talking to your intended clients. Instead, you are most likely talking to the patient’s relatives who decide which nursing home they will go to. Because you are not directly talking to your intended client, you should have a different approach to marketing your …

Market Your Nursing Home and Turn Prospects into Clients Read More »

Your website is the main vehicle for your home care SEO strategy. It contains all the information that your target audience should know about your home care website and should be your most valuable tool in convincing users and search engines to trust your brand. Simply speaking, your website acts as your company’s salesperson in …

Website Redesign: Why and When to Do It Read More »

As the leader or owner of a home care agency, your primary goal is to provide patients with the care and assistance they deserve. You also prioritize ensuring the peace of mind of their loved ones by letting them know that their relative is in good hands. Some of the ways you accomplish this is …

11 Effective Home Care Marketing Strategies You Should Learn About Read More »

Running a home care agency is a challenging task to accomplish. Aside from completing your basic business duties and making sure each of your patients is well taken cared of, you also have to ensure that you are bringing in new clients constantly. Doing so will allow you to keep your business running and provide …

Reasons to Launch a PPC Campaign for Your Home Care Agency Read More »