Federal Medicaid law requires states to recover long-term care costs from the estates of deceased recipients aged 55 or older, but an enhanced life estate deed—recognized in Florida, Michigan, Texas, Vermont, and West Virginia—transfers a home to heirs at death outside probate, placing it beyond the
Home care agency owners who track only quantitative metrics like caregiver turnover and billable hours miss emerging customer service problems, while those focused solely on qualitative feedback overlook stagnating growth, according to a framework published August 26 by Visiting Angels CEO Joan Ekob
Four senior living operators have replaced broad open-house events with invitation-only gatherings of 20 to 25 prospects, shifting event goals from lead generation to relationship building as occupancy rates rise and waitlists lengthen across the sector, according to Senior Housing News.
Senior Care Marketing Max published a workforce and marketing trends bulletin on August 14 identifying the Society of Certified Senior Advisors’ 3,000-member professional network—21 percent of whom work in home care, hospice, or home health—as an untapped referral channel for agencies struggling wit
The Leonard Florence Center for Living in Chelsea, Massachusetts houses 50 residents with amyotrophic lateral sclerosis and extends their average survival to 10 or more years—double to quintuple the typical 2-5 year life expectancy—by deploying eye-movement door controls, brain-wave activated elevat
A Fredericksburg-based digital marketing agency published a comprehensive framework on August 12 outlining six tactics home care agencies can use to improve local search rankings and generate family inquiries, according to Boost Marketing Agency LLC founder Thelma Asiedu writing in the Fredericksbur
Marketing Agency Publishes Six-Tactic Framework for Home Care Local Search Visibility Read More »
Senior Care Marketing Max, a digital marketing consultancy, published a six-tactic framework on August 10 designed to help home health care agencies generate more patient inquiries through online visibility and trust-building strategies, according to the firm’s announcement.
A nursing home chef in McPherson, Kansas eliminated nearly all resident food complaints by asking residents to share their family recipes and rebuilding the facility’s menu around those dishes, according to a viral podcast interview published August 6.
A Massachusetts district court judge signed an order on August 5 allowing the Trump administration to proceed with deporting approximately 2,000 Haitian temporary protected status holders employed in the state’s senior care facilities, according to Bisnow.
