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CMS Fraud Mandate Gives States Condensed Timeline to Identify High-Risk Medicaid Providers
Centers for Medicare & Medicaid Services Administrator Mehmet Oz last week directed state Medicaid directors to develop two-year provider revalidation strategies and increase oversight of providers deemed high-risk, according to McKnight’s Senior Living. The directive, issued April 20, could place a
The Geographic SEO Hierarchy: Building Sub-Service Pages That Actually Rank Under Your Primary Location
Each combination of service and location your senior care agency covers needs its own dedicated webpage to rank in local search. A single “Service Areas” page listing Scottsdale, Tempe, Mesa, and Chandler won’t rank for any of them individually.
The Empathy-First Marketing Framework: How Senior Care Agencies Win Without Shouting Louder
Distinctive Living’s 2026 senior living marketing trends report describes an industry that has shifted toward “meeting people where they are, with experiences that reflect the lives they want to keep living.” On paper, every agency agrees with that sentiment.
Dog Daycare Partners With Madeira Memory Care Unit for Monthly Resident Visits
Central Bark, a dog daycare in Madeira, Ohio, launched a monthly visitation program in 2025 that brings therapy dogs to the memory care unit at Traditions at Camargo assisted living facility, creating what staff describe as therapeutic sessions that help residents reconnect with memories of pets the
Beyond Indeed: Alternative Recruitment Channels Where Home Care Caregivers Actually Search in 2026
Indeed generated 66% of caregiver applications in late 2025 but produced an 88% turnover rate among the hires who came through it. Agency career pages, by contrast, generated only 17% of applications yet accounted for 31% of actual hires.
Why Your Caregiver Career Ladder Isn’t Converting Recruits: Building Advancement Systems That Actually Stick
Pull up the careers page for any mid-sized home care agency and you’ll probably find a career ladder graphic. It’s usually a staircase with three to five steps: CNA at the bottom, maybe a supervisor title at the top, some vague middle rungs labeled “Senior Caregiver” or “Lead.