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In 2020 alone, the US healthcare-related industry experienced massive growth in their annual digital advertising spend up 14% from the previous year. This, frankly unexpected increase, made it one of the fastest-growing industries in the online market. Although healthcare is still a small percentage of all US online advertising compared to other sectors, medical industries […]

Healthcare marketing is a downright necessity in the ever-evolving health industry. It is an effective tool for health providers to promote their services before the desired audience – and on the market. The thing that distinguishes the health businesses from others alike boils down to patient privacy in healthcare marketing. After all, marketing or not,

Patients have long searched for more seamless and unique medical facilities whose actions speak louder than words. To ensure that you become the medical facility every patient needs, you need more than just good services and a flashy name – you need healthcare branding. The majority of patients recall a brand after five to seven

Your primary goal as a member of a home health agency is to provide patients with the best kind of care possible. This includes providing individuals with the following types of assistance, depending on their specific needs: Doctor care Nursing care Physical therapy Occupational therapy Speech therapy Housekeeping Companionship Although it might seem easy for

Marketing a nursing home can become tricky because you are not directly talking to your intended clients. Instead, you are most likely talking to the patient’s relatives who decide which nursing home they will go to. Because you are not directly talking to your intended client, you should have a different approach to marketing your

Your website is the main vehicle for your home care SEO strategy. It contains all the information that your target audience should know about your home care website and should be your most valuable tool in convincing users and search engines to trust your brand. Simply speaking, your website acts as your company’s salesperson in

As the leader or owner of a home care agency, your primary goal is to provide patients with the care and assistance they deserve. You also prioritize ensuring the peace of mind of their loved ones by letting them know that their relative is in good hands. Some of the ways you accomplish this is

Running a home care agency is a challenging task to accomplish. Aside from completing your basic business duties and making sure each of your patients is well taken cared of, you also have to ensure that you are bringing in new clients constantly. Doing so will allow you to keep your business running and provide

The home care industry is a continuously growing field. For a home care agency leader like yourself, this industry growth might mean being able to communicate to more customers that need your services. However, this expansion also means that you will have more competitors who will enter the field in the following months or years.

The main goal of home care agencies is to provide patients with the medical and non-medical services they need in the comfort of their home or place of residence. Home care agencies usually provide various home health services, including the following: Nursing care Physical therapy Occupational therapy Speech therapy Homemaker or basic assistance care However,