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Family’s Delayed Long-Term Care Insurance Decision Left 76-Year-Old Father Uninsurable After Stroke, Case Study Shows
A family that postponed purchasing long-term care insurance when their father was 58 and healthy found every carrier declined coverage after the man suffered a stroke at age 76, according to a case study published September 13, 2026, by 24/7 Wall St.
Nursing Home Providers Name Workforce as Top Long-Term Challenge While AI Adoption Seen as Most Pressing Near-Term Priority, Survey Finds
Nursing home providers ranked recruiting and retaining clinical staff as their greatest operational challenge, with 36.8% naming workforce pressures as the top issue facing facilities today, according to a survey conducted by Skilled Nursing News in late August 2026 ahead of the RETHINK conference.
Senior Living Operators Create Navigator Roles and Programming to Reach 24 Million Solo-Agers Without Family Support
Senior living operators are creating new staff roles and programming to reach solo-agers, a cohort of 24 million Americans aged 50 and older living without traditional family support networks, according to 2023 AARP data cited by Senior Housing News.
Home Health and Personal Care Aide Jobs to Add 847,300 Positions by 2035, More Than Any Other U.S. Occupation
The U.S. Bureau of Labor Statistics projects home health and personal care aide employment will add 847,300 jobs between 2025 and 2035, more new positions than any other occupation in the United States, according to federal employment projections released September 2, 2026. The 18.
Senior Living Operators Replace Stock Photos With Resident Images as Authenticity Marketing Gains Traction
Three multi-site senior living operators have replaced stock photography with resident images across marketing materials over the past 18 months, according to Senior Housing News, as providers respond to increased AI-generated content by emphasizing authentic experiences.
Home Health Marketing Consultancy Releases Six-Strategy Digital Framework Focused on Local Search and Reputation Management
Senior Care Marketing Max published a digital strategy framework for home health care agencies on August 31, 2026, identifying six priority areas as families increasingly research providers online before initiating contact, according to the guide.