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Centers for Medicare & Medicaid Services Administrator Mehmet Oz last week directed state Medicaid directors to develop two-year provider revalidation strategies and increase oversight of providers deemed high-risk, according to McKnight’s Senior Living. The directive, issued April 20, could place a

Each combination of service and location your senior care agency covers needs its own dedicated webpage to rank in local search. A single “Service Areas” page listing Scottsdale, Tempe, Mesa, and Chandler won’t rank for any of them individually.

Distinctive Living’s 2026 senior living marketing trends report describes an industry that has shifted toward “meeting people where they are, with experiences that reflect the lives they want to keep living.” On paper, every agency agrees with that sentiment.

Central Bark, a dog daycare in Madeira, Ohio, launched a monthly visitation program in 2025 that brings therapy dogs to the memory care unit at Traditions at Camargo assisted living facility, creating what staff describe as therapeutic sessions that help residents reconnect with memories of pets the

Indeed generated 66% of caregiver applications in late 2025 but produced an 88% turnover rate among the hires who came through it. Agency career pages, by contrast, generated only 17% of applications yet accounted for 31% of actual hires.

Pull up the careers page for any mid-sized home care agency and you’ll probably find a career ladder graphic. It’s usually a staircase with three to five steps: CNA at the bottom, maybe a supervisor title at the top, some vague middle rungs labeled “Senior Caregiver” or “Lead.

Arizona’s House of Representatives passed legislation allowing families to install cameras in assisted living rooms without facility consent, advancing Senate Bill 1041 after Mesa police charged a caregiver with sexually abusing a dementia patient caught on video.

Plante Moran’s occupancy analysis for skilled nursing facilities surfaced a finding that should reshape how every care operator thinks about marketing: rising occupancy rates aren’t being driven by better amenities or expanded service menus.

According to the Private Duty Benchmarking Study, 19.5% of home care agency referrals come from past and current clients and their loved ones, making personal recommendations the single largest source of new business. That same word-of-mouth dynamic applies to staffing.

Google’s autocomplete suggestions for “assisted living” diverge sharply depending on who’s typing. Adult children between 40 and 60 trigger crisis-oriented completions: “assisted living after a fall,” “signs mom needs memory care,” “how to convince a parent to move.