The main goal of home care agencies is to provide patients with the medical and non-medical services they need in the comfort of their home or place of residence. Home care agencies usually provide various home health services, including the following:
- Nursing care
- Physical therapy
- Occupational therapy
- Speech therapy
- Homemaker or basic assistance care
However, aside from providing your patients with exceptional care, it is also your duty to be easily accessible to them and their families. This does not only mean that they should be able to reach you through your phone number. Your accessibility should also be reflected in your online presence, especially on your website. The best way to ensure this is by having an effective digital marketing strategy.
What is a Digital Marketing Strategy?
A digital marketing strategy refers to the use of various online marketing channels, where users engage with a business’s brand. This is usually utilized by a company to build an online presence and connect with existing and prospective customers.
One of the most basic digital marketing strategies you can do is search engine optimization or SEO. This approach involves ranking your site’s pages and blog posts on search engines naturally. Since it is an organic approach, SEO is ideal for businesses that do not want or cannot pay to show up in the search engine results pages (SERPs).
Why Is SEO Important in a Digital Marketing Strategy?
Google, the largest search engine in the world, holds over 70% of the search market share and captures almost 85% of mobile traffic. Some people have estimated that Google receives up to 3.5 billion searches per day. It is also growing immensely, with its search volume increasing by 10% each year.
Given these numbers, it is clear why SEO is important in digital marketing, especially for reaching existing and potential customers. By ranking your site or blog posts organically on search engines, you can advertise your business and services through persistent effort and without spending too much money.
What Is SEO and Why Is It Important for Home Care Agencies?
SEO refers to the collection of tools and best practices that can make your business more visible to users across the internet. This can help you gain more traffic to your website and have more chances of converting prospects into customers. You can also use SEO to build brand awareness and set yourself as an authoritative and expert in the home care services industry.
Before digging into implementing SEO for your website, you need to learn about its basics. Here are the things you need to consider when coming up with your SEO strategy:
- Target Market: You should utilize SEO wisely by tailoring your content to your target market. After all, it is better to attract fewer high-value visitors who have more chances of converting than a lot of low-value users who are not interested in what you offer.
- Easy Navigation and Quality Content: Search engines can easily index your website and rank it higher in SERPs if it is built around keyword themes and has unique and fresh content. Additionally, if your website is properly structured, users will not have trouble navigating it and can easily find what they are looking for. This can help you boost traffic to your site.
- Mobile-Friendliness: Nowadays, most people use their mobile phones to browse the internet and use search engines. To keep up with the demand and improve user experience, you should make sure that your website is optimized for mobile browsers.
- Links: You can build your website’s authority by having other sites link to yours. However, each link should come from high-traffic websites to help you rank higher in SERPs.
Now, you might be thinking about how important is SEO for home care agencies.
The home care services industry is expected to grow even more over the years. Because of the predicted 111% rise in the older population in the United States from 2010 to 2050, it is anticipated that more people will need exceptional home care services within the next 30 years.
Given this rise in the number of your target market, it is not surprising that there would also be an increase in your competitors. To be on top of your industry, you should make sure that your home care agency stands out against other companies. SEO is important in achieving this goal.
You can accomplish this objective through the proper implementation of SEO tools and processes. With this, you can be on the first page of SERPs, which means that a potential customer can easily see your website when they search for the services you are offering. You can also enjoy the following benefits when you do SEO properly:
Visibility refers to how easy and often users see your website whenever they search for keywords related to your services. It is directly related to your website’s ranking in SERPs. The higher your ranking is, the more chance your prospects can see your site and click on it.
If you implement your SEO strategy effectively, you will have more chance of being visible to users who are searching for home care services and other related terms. This will help in making people aware of your brand and the services you provide.
Aside from visibility, working to improve your search engine ranking will greatly increase your web traffic. According to statistics based on Google’s organic click-through rate (CTR) history, pages in the number 1 position have a CTR of 30.2%. On the other hand, pages in the number 2 to 5 positions have a combined CTR of 27.11%. These numbers show how important it is to increase your ranking, which can be done through SEO.
As someone who runs a home care agency, aiming for the top spot in SERPs will increase the chance of having a user click on your page and explore your website. Now that they are on your website, the next thing you have to think about is how to make them stay. You can accomplish this through your quality and relevant content.
Authority refers to your website’s quality, relevance, trustworthiness, and what it has to offer. When a search engine deems your website authoritative, it will rank your site higher in SERPs. Your site’s authority is not only important to search engines. Users also choose authoritative websites with quality content that seem to have been created by a professional in that certain industry.
Having a home care agency means that you need to publish content related to healthcare, elderly care, and other relevant topics. These articles should be well-written and informative enough to attract users and even search engine bots. Once you have established your expertise in your industry, more prospects will start trusting your brand and choosing your services.
Start Utilizing SEO in Your Digital Marketing Strategy
SEO might seem confusing and terrifying at first, especially when you do not have any idea of what it is and how it is done. Luckily, after taking a few lessons and reading some guides on the subject, you will have enough understanding of how you can use it in your digital marketing strategy and improve your online presence.
To ensure that your SEO approach works with your digital marketing strategy, it is best to work with the experts. Contact us for more information on how we can assist you.