Your website is the main vehicle for your home care SEO strategy. It contains all the information that your target audience should know about your home care website and should be your most valuable tool in convincing users and search engines to trust your brand.
Simply speaking, your website acts as your company’s salesperson in the digital world. It shows people what they can expect from your home care agency and why they should choose you above other institutions.
That is why similar to training your sales representative to improve their performance, you should work on your website and ensure that it has what it takes to convert your prospects into leads and clients. You can do this by redesigning your home care website.
Reasons for Home Care Website Redesign
There are several reasons why you need to redesign your website. Some of the most common reasons for a website redesign include the following.
Part of your online reputation management strategy for your home care agency is to ensure that you have a consistent feel and look across your website. Having inconsistencies between your webpages may be detrimental to your home care’s reputation.
Inconsistencies in your website design may confuse and frustrate users. If the button or link they clicked on took them to a webpage that looks completely different from the one they came from, users might think that they were redirected to a different website or a malicious page.
Differences in your navigation can also be frustrating for some individuals. There might be times when users are supposed to go to a certain page on your website but were redirected to another one because the order on the navigation buttons was changed. This will require them to wait another few seconds before they can go to the webpage they intended.
These inconsistencies can happen if your website was primarily designed by different people or agencies. Differences in the styles and opinions of the designers may have left you with a website containing a jumble of pages that look different from one another.
You may also deal with inconsistencies in your website if you have previously merged it with other microsites. Since these microsites were not designed for your brand, they may have a totally different look and feel that may confuse your target audience.
To address these inconsistencies and improve your user experience, you need to redesign your website. You can start by deciding on elements that should be consistent throughout the website, such as color palettes, fonts and font hierarchy, button styles, and iconography.
No matter how beautiful your website is, it will not serve its purpose if no one can see it. Make sure that your target audience can find your home care website by redesigning and optimizing it for search.
One way to do this is by adding blogs to your content strategy. With this type of content, you can have greater chances of ranking on search engines.
You can start by doing keyword research. Find keywords or phrases that your target audience is likely to search for and write articles related to those words. Then, you can post these articles for your audience to read.
Once you start writing more articles, you should link related blogs to each other. This way, your target audience can find related articles easily. Doing this can also help search engines understand the relationship between the articles on your website.
Convert Traffic to Leads
Another reason to redesign your website is if you have enough traffic to your website but not enough leads. To address this problem, you need to come up with a clear conversion strategy for your home care website.
Start by telling your target audience about your business as soon as they land on your website. You can begin by telling users who you are, what you do, and who your target market is. By doing this, individuals can immediately determine if your website is really what they are looking for.
You should also feature your most popular services on your homepage. Provide a brief explanation for each service and tell users why they need it. Additionally, include a call-to-action button to help speed up users’ conversion.
By providing a brief explanation of the most popular home care services on your home page, users can know what to expect from your business. They also have more chances of converting if they know that you can meet their needs.
If you want to provide a better user experience to your website visitors, this is another reason why you need to redesign your website. Your main goal for this type of redesign is to make your website easy to use, easy to understand, and easy to navigate.
You can do this by adding functionalities to your website that meet the ever-changing expectations and needs of your target audience. Some of the features you can add to your website are:
- Live chat
- Multi-language content
- Smart content filters
Optimize for Mobile Devices
Another reason why you should do a website redesign is to optimize your website for mobile devices. This is important because more and more individuals are using their mobile devices to browse the internet.
According to Statista, 61% of organic searches on Google were done using mobile phones as of July 2021. Because the use of mobile devices to access the internet is so popular, Google has started prioritizing mobile-friendly websites in its SERPs if the individual is using a mobile device to enter the query. This means that you can rank higher on SERPs if you optimize your website for mobile devices.
You can start with this redesign by using the right platform for your website. Some website builders allow you to design your website without having to worry about how it would look for mobile device users. The elements will automatically adjust depending on the device’s screen size.
Meanwhile, other website builders require you to toggle between desktop and mobile view. You might need to adjust and rearrange some of your website’s elements to make the page mobile-friendly.
When to Redesign Your Website
For a standard website, the common turnaround time for a website redesign is once every three years. However, you can still redesign your website more or less often depending on your needs. Other factors that may affect how often or seldom you redesign your website include the following.
If your analytics reports are showing that your home care website is no longer helping you reach your business goals, then you should consider redesigning your website. Revamping your website will help you reach your business’s maximum potential by increasing either your leads or conversion rates.
You should ensure that your website is responsive to provide your target audience with an excellent user experience. If you notice that your website has been unresponsive lately, you should redesign your website as soon as possible. Letting this problem go on can cost you clients and revenue.
Redesigning a website is also essential if you want to improve your website’s security. Doing so can bring peace of mind to your target audience because they know that their information is safe whenever they visit your website.
Branding and Online Presence
It is time to redesign your home care website if it looks outdated. You should redesign your website to maintain a modern presence online and ensure that you are following the ever-changing industry best practices. You can accomplish this by applying new technologies or digital marketing techniques to your website and optimizing your existing design.
Additionally, you must complete a website redesign if your company has gone through a rebranding recently. This should involve a simple redesign as you only need to change your website’s color palette and the photos used.
Redesign Your Home Care Website
Redesigning your website is a tedious job, but it will be worth all your efforts. Once complete your website redesign, you will notice an improvement in your home care website’s performance, from more traffic to an increase in conversion rates. Take the leap and redesign your website to serve your clients better.
If you want to ensure the success of your redesign, it is best to work with a company that offers home care website design services like Care Marketing. We will ensure that all your website redesigning goals are achieved through our expertise in the field. Reach out to us for more information.